Founded in 2021, Adam Crudgington PR focuses on creating tailored communications campaigns specifically for design & interiors brands.
COMMUNICATIONS STRATEGY. MEDIA RELATIONS. COPYWRITING. BRAND DEVELOPMENT. SOCIAL MEDIA. CREATIVE DIRECTION. LAUNCH EVENTS.
CLIENT LIST
Client: Henry Holland Studio
Client: Rita Konig
Client: Haines
Client: Create Academy
Client: Yinka Ilori Objects
Client: Not Another Bill
Client: dbCeramic
Client: Studio Pottery London
Lorfords Contemporary
Client: Aaron Probyn
Client: Topology
Past Client: Kate Watson-Smyth
Past Client: Obbard - No.1 St James's
Past Client: Ambar Studio
Past Client: Made of Matter & Julia Bancilhon
Past Client: Pukka Print
Past Client: Daughters of Gaea
Past Client: Yinka Ilori
Past Client: Christian Watson
Past Client: Hum London
Past Client: Savoir in collaboration with Luxley Communications
Past Client: Anboise in collaboration with Luxley Communications
Past Client: Wingback
Past Client: Jennifer Newman Studio
Past Client: Bound Concept
Past Client: FUZL Studio
After working in PR for over 11 years both in agency and in-house for Harrods & Habitat (I have a thing for Hs’), I’m building a new approachable PR brand to help design & interiors brands launch themselves into mainstream media.
My aims? #1.Provide a one-to-one relationship with clients throughout their campaigns. #2.Cut the BS - tell it how it is with honest feedback and transparent working. #3. Streamline - less long-meetings and wordy PowerPoints and more time spent doing what will get clients media cut-through. #4. A hands on approach to creating content that will get editorial pick-up…that’s everything from creating engaging PR-able copy, organising photoshoots, press releases and lookbooks, influencer outreach, launch events, collaboration partnerships…the list goes on.
What media think…
Alice Fisher, Design Editor- The Observer
“I have worked with Adam on many different projects over the past seven years. From features which need multiple interviews and archive imagery to requests for product galleries, Adam is efficient, proactive and imaginative. There are some PRs whose emails you always open because you know they're going to contain ideas for stories that are relevant but also creative - Adam is one of them.”
Jessica Doyle, Design & Interiors Editor - The Telegraph
“Adam is a joy to work with. He is very quick to respond to requests for imagery, information and quotes, goes the extra mile, and understands the stories and angles that will work for our readership. He's well connected (and well liked) within the industry and always a pleasure to talk to.”
Dominic Lutyens - Design author & journalist
'Adam is great to work with - he’s very proactive, regularly making contact with suggestions for story ideas or to touch base and find out if he can help with features I might be working on. He responds fast - a major plus for any journalist - and is always enthusiastic and helpful.’
Kate Worthington, Features Editor - ELLE Decoration
“Adam and I have worked together in various roles over the last 10 years and in all that time, he’s never failed to deliver. He understands exactly what time-poor journalists with overflowing inboxes and relentless deadlines want and need; he’s reliable, responsive and only pitches the most relevant stories – and does it all with a smile.”
Amy Moorea-Wong - Freelance Design Journalist
“Adam is always top of my PR list and I am constantly recommending him to anyone who will listen. I've worked with him for longer than I care to remember and he is just brilliant; on the ball, energetic, fast, knows exactly what you need and very cheery to top it off. Don't hesitate to work with him.”
Carolyn Bailey, Homes & Gardens Director - Hearst Magazines
“Adam is a pleasure to work with – he is always helpful and friendly. A true professional, both his knowledge of the industry and efficiency are impressive. I highly recommend him.”
“What clients are saying…”
Yinka Ilori, Creative Director of Yinka Ilori Home
“I worked with Adam on the launch of my debut homeware collection, and he was a dream to work with. He really took his time to understand my brand, the products and what I wanted people to take away from the collection. He spent an extensive amount of time over emails, mobile and zoom with me and my team working out a strategy for the launch, and I’m proud to say we are now working together again on my next collection and can’t wait to do it all over again.”
Yinka Ilori - Artist & Creative Director
Launch campaign - January 2021
Vogue - View
Sunday Times Style
BBC.com - View
ELLE Decoration
Dezeen - View
Design Milk - View
Wallpaper* - View
Hypebeast - View
The Times - View
Sunday Telegraph - Stella
Architectural Digest - View
ES Magazine - View
Country & Townhouse - View
Stylist Magazine
House & Garden
Hypebae
Jennifer Newman, Founder of Jennifer Newman Studio
“We’re working with Adam on promoting our brand in both trade and consumer media with a focus on re-energising our lifestyle product photography and our social media.”
Jennifer Newman - Founder & Designer
Launch campaign - from February 2021
Sunday Times Style
ELLE Decoration
House & Garden
The Sunday Times
The Financial Times
ES Magazine
The Glossary
OnOffice
Livingetc.com
Kate Watson-Smyth, Founder of Design Storey
“I have known Adam for many years from his work at Harrods and then, that most iconic of British stores, Habitat. He was always quick, imaginative and efficient. And he can spell. So he was the natural choice for me when I launched my first business - Design Storey Shop. I was blown away by how much press coverage he generated but, more than that, his ability to think laterally and come up with interesting angles and ideas as well as his huge network of contacts. I might need to launch another business just for the pleasure of working with him.”
Launch Campaign - January 2021
Kate Watson-Smyth - Founder of Design Storey
Oliver Theobald, Founder of FUZL Studio
“You're safe as houses with Adam, he really knows his stuff - FUZL Studio swears by him.”
The FUZL Studio Team
James Watkins, Creative Director of PUSH//PULL
James Watkins, Founder of PUSH//PULL
“Adam has been a great addition to our team & is always on hand with fresh ideas, bags of enthusiasm & useful feedback. His input has been invaluable - from the early stages of a project right through to seeing the finished shots in the press. He seems to have all the contacts you could need in the interiors world & we absolutely can’t recommend him highly enough.”
Launch campaign - January 2021
Elle Decoration
The Sunday Times - View
The Times
The Observer Design - View
The Guardian
You Magazine - Mail on Sunday